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This web site wiki.cetis.ac.uk has the following in the homepage, "This is a Wiki provided by JISC CETIS; it supports the JISC CETIS web site by providing a home for resources." We noticed that the webpage also stated " About the JISC CETIS Service." It also said " JISC CETIS Strategic Aims and Objectives. About the JISC CETIS Service. JISC CETIS stands for the JISC Centre For Educational Technology and Interoperability Standards, and is a JISC service. Implement and adapt learning environments to meet their strategic goals. Support their approaches to learning. JISC CETIS Strategic Aims and Objectives." The header had CETIS Wiki as the highest ranking optimized keyword. It is followed by CETIS Applications, CETIS Cookie Policy, and CETIS Privacy Policy which isn't as ranked as highly as CETIS Wiki. The next words wiki.cetis.ac.uk used was Interoperability and Standards. JISC CETIS Conference was included but might not be understood by search crawlers.